MEDIA KIT

About

Xavier, 30yo, blogger but not only. In 2011, I created « Le Barboteur » blog,
entirely dedicated to men’s fashion. I daily work in the media industry but since
I was young, I always kept a great passion for clothing. « The barboteur » was
at first about sharing brands I liked and good places to shop. Today, the blog
had gone way further, becoming one of the most influent men’s fashion blog
in France.

More about me

The blog

Lanched in 2011 by Xavier, « Le Barboteur » is a dedicated blog about men’s
fashion. You can find products and brands discoveries, shopping lists,
lookbooks, contests, advices to create better clothing styles, cool shops,
and news about fashion (sales, deals…etc). The blog is willing to be close
to men’s concern according to fashion.

Watch my tv show appearance on french national tv

 Key Figures

 70 000 unique viewers per month
 300 000 viewed page per month
 Readers : Mens from 18 to 35yo
 Time spent on the blog : average 3min30s
 4 pages views by visit
 Readers located in France, UK, USA, Germany and Belgium
 Good SEO ranking for « blog mode homme » wording
 Top 5 in men’s fashion (France)

30K

 Focus product post, contest etc.
 Story with swipe up link
 Sponsor link in bio
 Stories Pinned on Instagram Highlights

 Brand and product presentation
 2/3 links to the brand’s e-shop
 Cross post on Facebook and instagram
 Blog post pin on the blog’s home page for 1 week

 Photo shoot
 Brand and product presentation
 2/3 links to the brand’s e-shop
 Cross post on Facebook and instagram
 Blog post pin on the blog’s home page for 1 week

 Product photo shoot
 Brand and product presentation
 2/3 links to the brand’s e-shop
 Cross post on Facebook and instagram
 Blog post pin on the blog’s home page for 1 week

 Vidéo
 Brand highlight
 Instagram feed and reels content

 Dofollow link
 3, 6 or 12 monts visibility
 Link in home page